Tuesday, October 25, 2005

Targeted Advertising

Loved the idea of targeted advertising - Deloitte to Chrysler @ Chrysler - saying how much they know their business.
Todd (CapStrat) was explaining that they also do targeted advertising where they would make like 5 copies of a booklet that they design. These booklets are not mass produced - they are targeted for specific people and may end cost up to $40,000 per booklet to make. The deal is that a Consulting company like Deloitte would say make 5 such booklets on Chrysler and hand it to some of the top management at Chrysler - the booklet would basically be information about Chrysler to Chrysler - essentially showcasing how much Deloitte understands Chrysler's business.

No comments: