Monday, October 24, 2005

No "tada" moment

Creative work is an iterative process - you don't necessarily need to have a "tada" moment. It is better to involve stakeholders up front so that they understand the creative process and help you build it. This process works way better than the "tada" moment effect that many creative folks strive to achieve!
(Todd Coats from CapStrat kinda went over this)

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